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Four Reasons Why Email Marketing Still Works
“Email marketing is dead!” How often have you read this statement over the past few years? As Twitter, Facebook and now Google Plus have made their mark, social media experts have been decrying the...
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5 Ways to Find Out What Your Customers Want to Know
Getting your content in front of customers – and even more importantly – shared across the social web means that you need to get really clear about what they want to read. Shareable content that...
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The AMC Guide to Inbound Marketing
With my obsession with great long form drama, it’s only natural that I spend a lot of time watching AMC shows. In my Mad-Men-Breaking-Bad-Walking-Dead haze, I began to wonder – how did AMC become such...
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New Guest Post on SEOCopywriting.com
I’m so honored to be featured again on SEOCopywriting.com! Check out my guest post on “5 Easy Keys to Small Business Content Marketing” and learn how to make the most of a small budget.
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How to Set Clear Intentions for Your Content Marketing Plan
Picture this: you’ve just bought your first home but there are a few problems. The kitchen counter isn’t quite how you’d like it. The bathroom hasn’t been updated since 1985. The spare bedroom is...
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Three Content Pieces You Should Be Using Now
When you take on the role of becoming a publisher for your business and a source of information in your industry, your options are wide open. You can create a series of videos. You can publish blog...
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It’s Not About You – 3 Keys to Connected Content
Stop focusing on yourself! One of the biggest mistakes that businesses make with their website content is having the wrong focus. They focus on what they want to see and forget completely about their...
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The #1 Question to Ask for Content Marketing Strategy
“Update your LinkedIn Profile” “Engage with customers on Facebook” “Blog regularly” “Update your website” “Join this new social network” Before you engage in any of these content marketing activities,...
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Why Content is a Great Tool for Your Solo Biz
Your audience is waiting for you. As a solopreneur, your time is limited. You’ve only got so much to work with each day and you’re wearing so many hats you need to cover lots of bases in that small...
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4 Reasons Why Writing Your Own Web Content is a Bonehead Move
You’ve finally made the leap and you’re launching a new website. Before you cut the virtual ribbon, your web designer tells you that you’ve got to give him some content to replace that “Lorem ipsum”...
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